A Few Weeks In The Rearview Window

May 6, 2008 · Print This Article

photo.jpgSomeone left the “Overlords” sticker on my desk. Those of you who familiar with our team, know we like stickers. This one is pretty funny and plays off the perception that a big company suffocates a small acquisition like Sphere.

So far, not the case. We like the access to resources, the enthusiastically warm welcome throughout AOL and autonomy. Net net, we’re very excited about AOL and how it will impact our product and distribution footprint. There is an immense amount of work still to do in order to a) provide our customers with the best related content technology and approach; b) provide a more comprehensive set of “self service” tools that enable all partners, small, medium and larger to quickly launch our service; and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content. We’ve got good instincts about AOL, having been down this path a few times before. Here is a link to a video that Derick Mains shot last week at Web 2.0.

Sphere: Related Content

Comments

One Response to “A Few Weeks In The Rearview Window”

  1. David H. Deans on May 11th, 2008 5:20 pm

    OK, so I get the part about how Sphere provides contextually relevant content, but I’m not clear on the “what’s in it for me” (as an independent blogger).

    By utilizing your widget I essentially send me readers off my site — that’s the value prop?

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