People.com in da Sphere - launches with Brangelina
July 24, 2008 · Print This Article
We launched an exciting new partnership with People.com last week. This one was a long time in the making and we were waiting for a worthy event to mark its launch. That event turned out to be the arrival of Angelina and Brad’s twin babies. Thanks Brangelina!
As you can see in the image below, we’re powering a module on People’s new NewsStorm product, where they aggregate content around a given topic. In this instance, we’re exclusively showing related content from third party sources. Incidentally, it’s the first time we’ve done this, not showing any internal content. Over the past 18 months, we’ve seen publishers become much more open and interested in including third party content on their sites as the old walled garden mentality has diminished. People.com followed suit and we think it’s a great decision. A visitor to this page can access lots of relevant content now from disparate sources and we think that makes the offering more valuable to readers. We’re looking forward to many more celeb happenings, babies and award ceremonies to fuel the NewsStorm fire:)
Sphere highlighted in Business Week article - web design case study
July 8, 2008 · Print This Article
Business Week, who is coincidentally one of our most recent partners, ran an article recently on web design, focusing on Dan Cederholm and the work he did with us on the redesign and rebranding of this site and blog earlier in the year. Dan has worked with lots of big media clients - MTV, CBS, ESPN, Google - so we’re humbled and super-psyched that he chose to focus on our work together for the article. The redesign we did with Dan back in February was a huge success, really helping us to rebrand Sphere and more clearly communicate our core offerings to the market. Since the redesign, our business has continued to trend upward and interest/engagement on our blog has increased several fold. For all these reasons, we’re very grateful for Dan’s role and contribution to our success. Thanks Dan!!
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