Glam Apps launches with Sphere as featured app

Yesterday, Glam Media launched Glam Apps, their open developer platform offering branded tools and enhancements to the 700+ publishers in their network.  Sphere is a featured partner on this platform, the result of six months of hard work with Glam to build an innovative application that represents a new and exciting direction for Sphere.  The launch got lots of press and was covered here, here and here.

This is the first time we’ve packaged our related content products as a toolkit to a broad set of publishers for installation and customization on their article pages.  As you can see in the attached screenshot taken from the Glam App homepage, our module displays content contextually related to the article in question from both the participating publisher’s archive as well as from other publisher’s in the Glam network.  As Tony explains in the press release:

“For Glam’s publishers, Sphere’s module connects their articles to contextually relevant content from their archives driving additional pages per visit.  Participating publishers will serendipitously see inbound traffic from other Glam sites. The module also integrates a high quality ad unit that provides marketers a new and innovative way to engage with their audience and drives incremental revenue for the publisher.”

We designed the module to provide maximum value to Glam publishers and we believe they will see immediate benefits from its installation on their article page templates.  Recirculation, Syndication and Revenue in one app that is completely automated - that’s hard to beat.  The Glam team has been a delight to work with on this project so we send a big shout out to Jen, Sasha and Adam.  From the Sphere side, Kevin and Adam drove this one home from start to finish so they each get a gold star.  We look forward to enjoying lots of success with Glam over the coming year.

Sphere: Related Content