Announcing topic pages + new product designs!!

As you might have noticed, we’ve done some housekeeping and redesigned our product pages on this site to better reflect our full suite of offerings.  The occasion and impetus to do so is the arrival of an exciting new addition to our family of products – Dynamic topic pages!!  The existing Sphere products haven’t changed, but we’ve gone ahead and redesigned the pages for Integrated related articles, Integrated related videos and Contextual pop-up widget to better articulate the core value that these products offer leading publishers.  With the launch of topic pages and these new designs, we’ll take the opportunity to re-convey the value and inherent opportunity that each affords.

Dynamic Topic Pages

Our topic page solution combines a best-of-breed design with the latest and greatest entity extraction and auto-tagging technologies. As with all of Sphere’s products, our solution represents the easiest integration with the fewest touch-points of any comparable offering in the market. Our solution tags and organizes every article in a publisher’s archive according to the relevant topics and sub-topics they address. We offer two compelling ways to integrate these topic pages with existing articles: (i) in-text hyper-linking of related topics; and (ii) a related topics box that extracts the relevant topics and presents them alongside the article. Adding topic pages to an online publisher’s online arsenal gives readers opportunities for deeper exploration and engagement while providing the publisher with a significant boost in available ad sales impressions and overall pages per visitor.  Furthermore, there are significant proven SEO benefits to integrating topic pages and more thorough interlinking within a publisher’s network of content.  Finally, in today’s cost-saving environment, topic pages represent one of the most affordable methods of dynamic and compelling content generation.

Integrated related articles

Our integrated related article tools live prominently on many leading online publisher article pages, including Time, The Wall Street Journal, CNet, Wordpress, and AOL News.  It remains the simplest and most effective way for a publisher to deep index their archive and re-circulate that content by displaying the most relevant stories alongside each article.  In doing so, we help publisher achieve a higher ROI by getting the very most out of the content they produce and/or license.  We drive deeper engagement and have documented increased pages per visitor by as much as 40%.  Finally, by syndicating your content through the Sphere Publisher Network, we’re able to bring new unique users to our site from other participating partners.

Integrated related videos

Our integrated related video products allow publishers to seamlessly integrate their video assets by surfacing contextually relevant videos alongside articles.  As videos have begun to monetize at higher rates, this represents a great way to funnel traffic up towards higher monetized content and to make the best use of these video assets.  In doing so, you’ll naturally generate additional circulation of content and higher page-views and ad impressions.  Since it’s all based on the same core technology, our video tools are just as quick and easy to integrate.

Contextual widget

And back to our roots where it all began, we’re still cooking with our pop-up widget, which shows contextual results from various sources in an elegant javascript pop-up module.  We’ve updated the widget to include video results in addition to blogs and mainstream news.  Of course, we’ve also been known to customize widgets for our extra-special friends:)  We monetize the unit with a box ad down below, which makes it a nice freebie that we can give to you.  If you’re interested in installing the Sphere pop-up widget on your article pages, it’s available for download here.

For all other products, drop us a line here.  We’re eager to explore if Sphere can help boost your site’s performance and deliver a more engaging reader experience.