Related Video - Widgetized for WordPress

We’ve been excited about the video opportunity for a long time. The team recognized the power of displaying related video on articles early and the related video on Reuters has been one of our best performing installations. Now, we’re starting to roll it out to the rest of our partners, beginning with our pop-up widget for self-hosted WordPress bloggers - we’ll make it available to all platforms soon but we want to put it in the hands of WordPress bloggers first, as they’ve been an awesome group of early adopters for a number of our applications. If you blog about topics widely covered in mainstream media, the video widget adds a different dimension to the information gathering experience and we believe this is what’s driving the extraordinarily high click-thru rates we’ve generated by presenting video thumbnails. It also shows the flexibility and scalability of our platform, for which Martin and Steve deserve the lion’s share of credit. Great work guys!!

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